Case Studies
Services
Creative ideating
Brainstorming and decision assistance
Storyboarding
Brand alignment
Budget optimization
Talent casting (actors, extras, and voiceover)
Location scouting and liaising
Coordinating set design and dressing
Costume and wardrobe
Hair and makeup
Call sheet / scheduling
On-location production
Directing
Cinematography
Gear
Production design
Traffic and pedestrian control
Video editing
Motion graphics
Sound design
Color correction
Challenge
Creating a speakeasy-inspired music video in New York City for The Gypsy Queens, with a tight budget and a one-day shoot from set-up to breakdown. The project had multiple undecided elements, requiring a streamlined pre-production process to ensure everything could be prepped, shot, and wrapped up in a single day.
Approach
The first step was to refine the storyboard to fit both the budget and scheduling constraints. Extensive pre-production planning helped ensure the entire video production could be executed smoothly in one day. This involved close collaboration between the band, MultiVision Creative’s Executive Producer, Director, and Director of Photography to align all aspects of the shoot.
Behind the Scenes
Go behind the scenes and experience the creative process of bringing the “Buona Sera Signorina” music video to life with The Gypsy Queens and MultiVision Creative.
From transforming a raw event space into a vibrant speakeasy to working with Tony Danza and a star-studded cast, the video showcases the meticulous planning, set design, and collaboration involved. See how every element—lighting, set dressing, and performance—came together to create an unforgettable action-packed day of production in the heart of New York City.
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Telling the Story
The music video captures a young Didi Casnati, the founder of The Gypsy Queens, falling in love with music as a child in Nice, France, influenced by Tony Danza’s character. The narrative quickly transitions to modern-day New York City, where Didi and The Gypsy Queens perform at a high-end private party in a speakeasy. Tony Danza joins the band in this lively performance, with cameos from Joe Pantoliano, Michele Hicks, and Joe Gannascoli, lending star power to the production.
Location Scouting and Transformation
Finding the perfect location to evoke the speakeasy vibe was critical. MultiVision Creative scouted several venues before selecting a raw event space in New York City. The team transformed the space with appropriate lighting, furniture, and accessories to match the band’s aesthetic and the mood of the song.
Pre-Production and Set Dressing
To execute the speakeasy atmosphere, a lot of attention went into set dressing. Every piece of furniture, accessory, and furnishing was carefully selected to give the raw space a high-end, authentic feel. Talent scouting was also crucial, ensuring all extras were dressed appropriately and knew their movements during filming.
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Celebrity and Supporting Cast
Alongside Tony Danza, who played a significant role in the narrative, additional cameos from Joe Pantoliano, Michele Hicks, and Joe Gannascoli added star appeal. The extras, playing speakeasy patrons, brought an energetic, authentic atmosphere to the scene, further elevating the production value.
